5 Easy Ways To Improve Your Website Conversion Rates
In this article I'm going to discuss 5 easy ways to skyrocket your website conversion rates.
Adding a guarantee
This is one of the number one rules of a web page if you are selling something, especially if it is a high-ticket item. You want to give your customer an element of safety when he purchases. This is especially so on the web where the consumer can't see or feel the product for himself! Adding a guarantee tells the customer that you have confidence in your product. Sure, some customers will rip you off, but you'll make far more sales with a guarantee.
Having an attention-grabbing headline
The headline is the first, and sometimes the only thing, your visitor will read. If you can grab your visitor's emotions with your headline, it is more likely he will stay to read the rest of your website's copy. The more your visitor reads, the more likely he or she is to take your desired action, be it a sale or an opt-in.
Using testimonials and endorsements
Having testimonials from satisfied customers is a proven way to increase conversion rates. It gives your website 'social proof' and the visitor will think that if others have experienced positive results with your product, then it possible for them to do so as well. You can also ask experts to endorse your product, further adding credibility to your business.
Ease the sales process
Your website should have one or two objectives only, whether to get the sale or/and opt-in. If you provide too many options, your visitor may get confused and live your website. Don't add too many links or Adsense advertisements to your website. If you make it easy and tell your visitor what to do, it is likely he'll follow your instructions. People actually like being told what to do! Albeit subconsciously.
Emphasize benefits in your sales copy
This may sound obvious, but a lot of marketers still do not adhere to do this. Benefits are more emotional-based and will pull more sales because ultimately, emotions are what make people buy!
Fri Feb 14, 2014 4:49 pm
shelly
Joined: 07 Nov 2013 Posts: 58
All the five ways posted are the best one I have read so far. I do recommend all the website developers to make use of each of them to have a higher conversion rate.
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